Pernambuco Football Federation announces agreement with Betsson

The agreement paves the way for the largest sponsorship in the history of the Pernambucano Championship

by Helena Grech

14 January 2022

The Brazilian state of Pernambuco will see Betsson become the main sponsor of the Pernambuco Football Federation (FPF), thanks to an agreement announced on Friday.

As the new main sponsor, the company will be present in all the competition’s commercial properties.

This is the largest sponsorship in FPF’s history, while Betsson is a world reference in online gaming and betting. The contract includes the naming rights of the championship, which will be called, “Pernambucano Betsson 2022”.

The 108th edition of the tournament starts on the 22nd and in addition to the brand exposure reserved for sponsors, Betsson will be driving a series of marketing and PR activations, which will be announced throughout the season.

The partnership is part of Betsson’s brand promotion in Brazil. “The Pernambucano is one of the biggest and most traditional state championships in Brazil, attracting millions of passionate fans. Following our good experience in the region by supporting Íbis Sport Club, we truly believe in the potential of this championship to further expose our brand and engage with fans,” explains Andre Gelfi, managing partner of Betsson in Brazil.

For Evandro Carvalho, President of FPF, the agreement shows the strength of soccer in the state. “The finals of the Pernambucano 2021 attracted a record audience. According to TV Globo’s data, we surpassed the finals of Paulista and Carioca Championships,” said the leader, who is satisfied with the agreement. “We are very happy with Betsson’s support, which allows us to invest even more in soccer in Pernambuco, and pay for all the officials of the championship such as the referees, assistant referees and VAR in the final stages. Betsson is a market leader that is betting on the credibility that the Federation has earned over the years”.

Betsson has been present in Brazil since 2019 and in 2021 it became the main sponsor of Íbis Sport Club, which after 21 years this season will play in the A1 Series of Pernambucano.

Written by

Helena Grech

Helena is an avid follower of current affairs, leading her to take an interest in economics, politics and the environment. She is quite content to spend time in nature, and is often found having noisy debates with friends.