Pragmatic Play expands South African footprint with Hollywoodbets deal

Pragmatic Play, a leading content provider to the iGaming industry, has extended its reach in the South African market by partnering with premier sports betting operator, Hollywoodbets.

The tier-one deal will see Pragmatic Play supply its complete portfolio of slot games, including its recent release, Barn Festival, as well as top-performing titles such as Sweet Bonanza, John Hunter, Big Bass Bonanza and the multi-award-winning hit, Wolf Gold.

In addition, Pragmatic Play will launch its complete array of scratch card games, giving players an engaging, exciting and comprehensive instant-win selection.

Hollywoodbets has been serving the players of South Africa and beyond for many years and proudly sits at the head of the market, providing a comprehensive sports betting menu, slots, lucky number games, live casino and virtual sports.

As such, the new deal enables Pragmatic Play to further its brand exposure in South Africa, generate new leads and empower the operator to gain traction.

Yossi Barzely, chief business development officer at Pragmatic Play, said: “South Africa, while being well-established, still holds much opportunity for suppliers and partnering with its top operator simply refines that scope.

"Hollywoodbets is exactly the type of tier-one client we look to, in assisting us with our regional growth ambitions and we’re delighted to partner with them.”

Dermot O'Connell, Hollywoodbets betting operations manager, said: “At Hollywoodbets, we strive to offer our customers premium entertainment and experiences that bring real value, and, in Pragmatic Play, we have found the ideal partner to enhance our existing portfolio of games.

"With the support of Betting Entertainment Technologies, our betting software provider, this partnership will complement our existing product range, bringing our customers an array of new games."

Pragmatic Play currently produces up to six new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.