SOFTSWISS adds cooling spice to its presence in Malta

In order to strengthen its position in Malta, SOFTSWISS continues to set up exclusive and engaging activities. Bringing the heat to the Mediterranean island, the company offers  Maltese residents and visitors to cool down a little. During the next few days, the iGaming innovator invites everyone to enjoy delicious ice cream in Gzira and Sliema – the heart of the Maltese iGaming business.

On 2-3rd November, iGaming expert SOFTSWISS will approach the local community to give it a deeper dive into the brand. On Wednesday and Thursday, the SOFTSWISS spice-flavoured presence will fill the air of the most popular business districts in Malta. The company sets up fun activities for those who will come to try our hand-crafted cooling, yet spicy, desserts, and will reward participants with nice souvenirs for posting creative photos.

The exclusive SOFTSWISS ice cream comes in a variety of flavours, including ideally-balanced mango chilli, strawberry chilli, chocolate chilli, and caramel chilli, as well as lactose-free and no chilli options.

The SOFTSWISS Ice Cream Truck will be serving its spicy treats near the offices of key iGaming companies in Sliema and Gzira. On 2 November, the treats will delight industry players and residents of Gzira near Manoel Island Yacht Marina. On 3 November, the SOFTSWISS ice cream will spice up the location close to the azure beach on the Mediterranean Sea in Sliema. 

Valentina Bagniya, CMO at SOFTSWISS, comments on the company’s activity in Malta: “At SOFTSWISS, we develop innovative solutions that can impress even the most discerning clients. Innovations are not only about our solutions but also about how we promote our company on the market. With the ‘Bringing the Heat’ slogan and autumn promotional campaign, we are making our presence in Malta visible through out-of-the-box ideas. By establishing our foothold, we help the market grow and drive competition. The SOFTSWISS Ice Cream Truck is our greeting to the region, where we aim to engage the local community and iGaming business and draw their attention to such a robust and competitive market player as SOFTSWISS.”

SOFTSWISS, a leading software provider for online casinos and sports betting platforms, will be showcasing at SiGMA Europe in Malta, 14–18th November. All visitors will be able to meet the company’s Business Development Managers at stand S17, where they will be presenting technology solutions and product updates.