SOFTSWISS' casino platform is expanding its functionality by adding new features and updates, which contribute to player acquisition and retention. Bonus management via API is now available to our clients. The tool makes bonus management even more flexible and allows operators to add a new level of personalisation to bonuses for each player. Moreover, the Bonus API by the SOFTSWISS Casino Platform enables clients to use the plethora of parameters and settings to craft unique bonuses.
The Bonus API is a robust and secure tool for bonus automation. This new alternative to the built-in bonus module found in the Casino Platform’s back office allows clients to create and provide free spins, cash and lootbox bonuses tied to various events without changing bonus system settings.
The interface will be especially appreciated by operators who want to extend bonus system possibilities. Via API, SOFTSWISS clients can run their own settings for a desirable bonus, and the system offers the appropriate bonus to a user with the most relevant gaming behaviour. The interface will feature player profile parameters to set up bonus rules. This is touted as providing an enriched player experience, making the brand’s bonus policy more productive and reduce the waiting time for the bonus implementation.
This addition brings a player-centric approach, flexibility and process customisation to the front. The Bonus API satisfies clients' requests and helps them create improved player bonuses. This is another step towards a smart casino management model for the SOFTSWISS Casino Platform team and their clients.
“We strive to improve the SOFTSWISS Casino Platform by constantly introducing new functionality and making the product more flexible for our clients. The Bonus API is an excellent example of a tool which will help operators build long-term and fruitful relationships with players, prioritising a personal approach and boosting audience loyalty. Our team is committed to the SOFTSWISS Casino Platform's ongoing evolution. We will continue to develop new top-notch technologies to provide our clients with exceptional service and leading innovations in iGaming,” highlights Darya Avtukhovich, head of the casino platform at SOFTSWISS.
Several major clients have already tested the Bonus API. The product team will be further developing this interface.
SOFTSWISS Casino Platform is a comprehensive platform for launching a competitive and demanded iGaming brand. Along with integrated payment solutions and a multifunctional back office, the product also includes convenient instruments for managing games and player activity. Available as a part of SOFTSWISS solutions: White Label, Turnkey and Crypto Solution.
Continue Reading
Continue Reading
World Cup drives Betsson revenue to record highs
The strongest growth for the company came from Latin America
Events
Alberta opens iGaming market and nine approved platforms have links to Malta
Nine of Alberta's 22 approved platforms have some link to Malta
Events
Merkur Group agrees to acquisition of White Hat Studios
Through this acquisition, Merkur Group intends to further accelerate its U.S. expansion
Events
Evolution reaches £4.75 million settlement with the UK Gambling Commission over black market review
Evolution said that it has fully cooperated with the Commission consistent with its longstanding approach to regulatory engagement
Events
Gentoo Media appoints Måns Svalborn as new Chief Financial Officer
He joins the company after spending more than six years as CFO of Raketech