Symplify, market leaders in CRM and AI cloud solutions, has agreed a new partnership with cutting-edge crypto casino operator Gamdom. 

Gamdom first launched within the Esports space providing frictionless payment transactions, but has now turned its attention to the online casino space. Symplify has been taken on to optimise Gamdom’s CRM capability and Omni-channel marketing strategies. 

The crypto casino operator is now in position to engage with its audience through email, sms, web push, app push, print, dynamic web, social and voice. Symplify’s CRM skill set will provide the catalyst for Gamdom to quickly establish itself within the iGaming sector by amplifying player experiences across a wide selection of channels, all from one easy-to-use interface. 

The high-tech Campaign and Customer journey builder programmes from Symplify will also give Gamdom the ability to heighten its user engagement approach. Symplify’s solution lets Gamdom design hyper personalised customer lifecycle journeys in real time using customer events and campaigns.

Symplify’s CEO Robert Kimber said: “We’re very pleased that Gamdom trusted us to grow its iGaming operation as it builds on the successes from the Esports domain. Our ability to communicate with players in a highly-personalised manner will drive its expansion and ensure the company’s unique offering is recognised.”

Gamdom’s Head of Marketing Christoffer Andersson said: “Symplify is the perfect partner to help us establish ourselves within the iGaming industry in a short space of time. The CRM and omni-channel solutions have meant we’ve been able to promote our pioneering service and encourage players to engage with our suite of products.”

Continue Reading

Malta-based VIDEOSLOTS to become Immense Group

10 December 2024
by Helena Grech

To pave the way for future growth, the company and its affiliated entities are consolidating all its consumer brands under the Immense Group umbrella in Malta

Demand for marketing, tech roles within Malta’s iGaming industry top the list

4 December 2024
by Nicole Zammit

A new report highlights the challenges of aligning education with industry needs and sustaining sector growth

BGaming awarded Peru supplier licence

28 November 2024
by Helena Grech

The licence also opens up more opportunities for BGaming to expand its business and strengthen its position in the wider LatAm region

Thriving in the iGaming industry: Opportunities, career growth and success tips

14 November 2024
by iGamingCapital.mt

In the rapidly expanding iGaming landscape, recruitment agencies with specialised expertise, such as Exacta Solutions, play a pivotal role in helping employers grow their teams

See more