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Vita Media Group, the Top 20 Power Affiliate in the world according to EGR Global, this week announced a new partnership with one of the pioneer gaming providers, SmartSoft Gaming.

This new partnership represents the latest efforts from Vita Media Group to modernise and optimise its loyalty and rewarding platform, Ekstrapoint.com. The collaboration between the two sides will result in implementing modern and interactive games developed by SmartSoft on the Ekstrapoint.com platform.

Rasmus Hansen, chief sales officer at Vita Media Group, believes that this collaboration expands the company’s offer in multiple layers and will ultimately benefit iGaming advertisers and Ekstrapoint users in many ways.

“The EkstraPoint platform was brought to the world in 2018 with the idea to create an iGaming hub that connects players and advertisers most uniquely – by rewarding loyalty. We wanted to challenge the conventional way of thinking of affiliation within the gambling sector by implementing principles to retain users on the page for the benefit of an increased lifetime value.

“A strategical partnership with SmartSoft Gaming represents a historic turn for EkstraPoint as it will allow us to provide our users with a wide portfolio of new and modern games. Additionally, this implementation proves the scalability and depth that this product has to offer, which makes it an important milestone in our pursue of seeing EkstraPoint be the platform that gamblers and advertisers can’t see themselves without” said Mr Hansen.

SmartSoft Gaming is a company managed by a team with 20 years of experience in the iGaming industry, hence that is a factor that will benefit the Ekstrapoint platform. The chief marketing officer of SmartSoft Gaming, Luka Namoradze, shared his thoughts on the new collaboration with Vita Media Group.

“We are glad that our games are now available on a very special and interesting platform. We are looking forward to a very successful collaboration, which on one hand will increase the awareness of our games and on the other hand bring Ekstrapoint players a whole new level of excitement. We hope that the journey in the dreamworld of SmartSoft Gaming will be entertaining for everyone”, said Mr Namoradze.

The first game that the Ekstrapoint players will taste is Samurai. This video slot will offer the players the feel of an Asian adventure, and an overall advanced graphic experience with cutting-edge imagery that will increase the levels of quality entertainment on Ekstrapoint.

Ekstrapoint.com touts itself as being the first and only loyalty and rewarding platform in the iGaming industry, designed and developed by Vita Media Group. The platform offers free casino games and free ekstra points every time a player plays one of the games or participates in the competition.

The unique iGaming model of Ekstrapoint tends to reward players with ekstra points that they can later use to play at real casinos or to buy products from the Ekstrapoint shop. Ekstrapoint is enjoyed by the iGaming community with an excellent score of 4.8 on TrustPilot.

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