Wazdan and Betsson reach deal to further expand reach in the Baltic region

Wazdan has further strengthened its partnership with Betsson Group, through its addition of Russian language games to the leading operator's newly-launched Lithuanian Betsafe.lt website.

This Russian language website was launched to appeal to Lithuanian customers, and 80 Wazdan titles already certified in the country are now available on the platform, aiming to attract additional players in the region.

In 2022, 19 new Wazdan titles have been added to the website, with four of them exclusive to the Betsson brand in the country.

Welcoming the deal, Andrzej Hyla, CCO at Wazdan, said: “We have a very close working relationship with Betsson and we’re delighted to be taking our portfolio live on their Russian-language Betsafe.lt site.

“It has been an extremely strong start to the year for us and we’re delighted to keep our momentum going with this expansion.”

Kaido Ulejev, commercial director CEECA at Betsson Group, commented: “We’ve enjoyed a fantastic partnership with Wazdan since our first deal in 2020 and their portfolio has gone from strength to strength. 

“Our Betsafe brand is celebrating its 16th birthday this month and we believe Wazdan games can add real value to our newly launched Russian-language website. We look forward to seeing how the localised games are received in Lithuania by our customers.”