Casino and sportsbook platform provider Soft2Bet on Wednesday announced that Yoel Zuckerberg has been appointed as chief product officer.

Mr Zuckerberg comes with extensive experience in product and over 15 years of experience in the industry, most recently, holding senior roles at Aspire Global, Ladbrokes and 888Holdings. The company says that he will play a critical role in supporting and developing its “many cutting-edge casino and sports betting products”. One of Mr Zuckerberg’s primary objectives as CPO is to press ahead with the group’s innovative strength on the market for online casino solutions.

Uri Poliavich, CEO of Soft2Bet, commented: “Yoel Zuckerberg’s appointment reflects both his experience and knowledge of the business. His role will centre on tackling these ongoing developments in product to ensure Soft2Bet maintains and continues to build on its position as one of the top players in the market.”

On his part, Mr Zuckerberg added: “I’m thrilled to join Soft2Bet’s world-class product team and to help the company continue to grow by using my experience to build up its brands to be the best in the industry.”

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