Aspire Global partners with Real Luck Group via subsidiaries BtoBet and Luckbox

Real Luck Group has announced a strategic partnership with Malta-based B2B-provider Aspire Global, involving the companies' respective subsidiaries, Luckbox and BtoBet.

Under the partnership, which is identified as "a key component" for the broadening of Real Luck Group's platform, the platform, Luckbox, will have casino games added to it, as well as BtoBet's sportsbook solution, including esports.

Welcoming the deal, Tsachi Maimon, CEO at Aspire Global, said: "This partnership is yet another proof point of the strengths of BtoBet's leading sports solution. We are excited to partner with Luckbox and to support it in its migration from its previous sports book provider."

"We look forward to supporting Luckbox in further strengthening its position as a leading, global iGaming company", he added.

On the part of Real Luck Group, CEO Thomas Rosander said: "BtoBet's industry-leading sportsbook solutions are key to building and improving the Luckbox product and betting offering by allowing customers to bet on traditional and an extended range of esports events."

"Additionally, BtoBet's casino offering adds a proven vertical for increasing the lifetime value of players and one in which myself and the team have a proven track record of success.

"The integration of BtoBet's flexible platform is a fundamental part of our growth strategy and the underpinning of the differentiation that will set us apart going forward. The key part of our growth strategy cannot be overemphasised and properly positions us to become the #1 esports betting destination."

Luckbox is an operator offering real-money betting, live streams and statistics on "all major esports and sorts on desktop and mobile devices" events.

It uses its B2C platform, leveraging shared technology, data, and resources to offer an extensive range of betting options for esports tournaments.

Aspire Global, based in Sliema, Malta, is a leading B2B provider of iGaming solutions, offering a full suite of products and services for companies to operate a successful iGaming brand.