Betsson expands B2B portfolio with German sportsbook deal

Betsson has been selected as the supplier of sportsbook and iGaming platforms for Masterpiece Gaming Limited as it launches its new online gaming operator on the German market.

Under this multi-year agreement, announced on Friday, the company will provide its in-house developed sportsbook and technology, as well as customer support, odds, risk management and Betsson's Payment Platform (PAAS).

Betsson states the agreement is in line with its long-term growth strategy and confirms the company's status as a global, in-demand supplier of B2B sports book and platform solutions.

Masterpiece Gaming Limited, a subsidiary of German media group ProSiebenSat.1, intends to offer online sports betting to the German market under the JackOne brand, with long-term ambitions of international expansion into other regulated markets.

Betsson states that Masterpiece has the potential to reach a wide player audience and run a significant media campaign in TV and digital environments.

"This deal proves that we have a competitive sports book product that is attractive and in demand by the market. Adding Masterpiece Gaming to our list of B2B spots book solution partners confirms our ambition to be a strong supplier on the B2B sports book market as part of our growth strategy", commented Pontus Lindwall, CEO of Betsson AB.

"We are proud that Masterpiece Gaming has chosen us as a supplier", he added.

The agreement is based on a performance based product fee and will run for two years, with an option of renewal.

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Solomon Cefai

Solomon has an interest in financial markets and innovative business practices. He also loves literature and music. As such, you might find him on the seafront with a cold Kinnie, his trusty headphones, and a good book.