Better Collective appoints Pablo Jensen as SVP of Product & Tech

World-leading sports betting media group, Better Collective, has announced the hiring of former Sportsradar CTO, Pablo Jensen, who will step into a position as Senior Vice President of Product & Tech.

With the hiring, Better Collective said that it aims to further strengthen the technology focus behind its sports betting media brands.

As a veteran in the IT and tech world, Mr Jensen brings more than 20 years of international, executive tech and business development experience spanning multiple online services companies.

He has, among others, served for seven years as Technology Director at Thomson Reuters and seven years as CTO at Sportradar. From these positions, he brings a solid track record building IT organizations and driving IT strategy that effectively support the business. Mr Jensen joins Better Collective from a role as CTO at GAN Integrity. 

Jesper Søgaard, CEO and co-founder of Better Collective, says: “Pablo is a perfect match for us and it’s a great pleasure to welcome him to Better Collective. He has worked on an international scale for many years and, from his years with Sportradar, brings in-depth knowledge of our operating environment. In an industry that is developing rapidly with more and more markets opening for online sports betting, we want to continue offering products and solutions that wow our users. Throughout his career, Pablo has demonstrated the ability to successfully lead such an effort and I am confident he will be a valuable addition to our organisation.”  

On his part, Mr Jensen says:

“I have followed Better Collective from a distance for a number of years and have been impressed by what the company has achieved. This is a great opportunity for me to contribute my tech management skills and experience in a company that continues to grow, expand and pursue global market leadership. I am confident that Better Collective will continue to thrive in the market and can’t wait to do my part to realise its potential.”