Betway sponsors Stockholm Open in exclusive deal

Super Group owned Betway has become the official betting partner of the Stockholm Open, the world’s oldest ATP indoor event.

The company has signed a deal to become the tennis tournament’s exclusive betting partner, with association rights as well as curtsied branding to be included in the agreement.

This year’s competition will be the first since COVID brought live sports events to a screeching halt, and will be held from 6th to 13th November.

Commenting on the agreement, Anthony Werkman, Betway CEO, said: “It’s fantastic for the Betway brand to be associated with the Stockholm Open.

“As the world’s oldest ATP indoor tournament, the event has a fantastic history and we’re thrilled to be their exclusive betting partner for the next three years.”

This is only the latest tennis sponsorship from Betway, which also closed a deal in June to become the Office Betting Partner of the Hamburg Open.

Commenting on the agreement on behalf of the Stockholm Open, head of the tournament at the organising company Division, Kristoffer Svensson said: “We are happy to welcome Betway to the Stockholm Open.

“Together with Betway and all our tennis fans we look forward to a week full of action and fantastic tennis.”