Eaton Gate Gaming, operator of the super-charged sports betting and casino brands kwiff and betkwiff, has appointed Garry McGibbon as director of acquisition.

In his new role, Garry will lead the marketing services company based in Gibraltar, Spryme Limited. Core responsibilities are expanding kwiff’s market share in both the UK and international markets. 

Commenting on the appointment, Garry shared that he is “incredibly happy to be a part of kwiff’s mission to share its fantastic Sportsbook product with the betting public”.

“kwiff really is a challenger brand full of great ideas for disrupting the market, and it’s also full of super-enthusiastic colleagues who’ve made me feel incredibly welcome. It’s great to join a business on such a strong upward trajectory, and I’m sure we’ll enjoy plenty of ongoing success together.”

With more than 25 year’s gambling industry experience, Garry started as a horse racing analyst and journalist with Timeform. From there he moved to the operator side in 2007, where he served as managing director of the Mandalay Media Division for JPJ Group from 2015 to 2019. The ensuing merger meant he became commercial director for Europe and Asia at Gamesys from 2019 to 2021. 

Just before joining Eaton Gate Gaming his roles included VP commercial and briefly CMO for Casumo between 2022 and 2023. 

Eaton Gaming Group and kwiff’s CEO, Charles Lee, added: “We’re really happy to bring Garry into the team to work across the kwiff and betkwiff brands. His experience and extensive knowledge will be an invaluable asset as we continue to deliver on our progressive expansion strategy.”

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