Yggdrasil expands its presence in Bulgaria through alphawin partnership

Yggdrasil, an iGaming company headquartered in Malta, has announced a new partnership with alphawin in Bulgaria.

Alphawin is an online casino and sports betting company.

The integration, facilitated by EGT Digital, gives alphawin players access to Yggdrasil games, alongside titles from independent studios within the YGG Masters and YGG Champions programmes.

Popular Yggdrasil titles including Valley of the Gods, Raptor 2 DoubleMaxTM, and Multifly!2 MultiMaxTM, are now available in the online casino, with additional releases set to be added over the coming months.

Founded in 2013, Yggdrasil has established itself as a name in online casino content.

This latest deal further strengthens Yggdrasil’s presence in the Balkans and forms part of its wider strategy to increase the reach of its content across the region, following recent partnerships in Croatia, Romania and Serbia.

Olga Degtiareva, Regional Manager at Yggdrasil, said: “The Balkans is an increasingly important market for Yggdrasil. The region continues to mature, presenting significant opportunities for growth, and establishing a strong presence across individual markets is a key part of our strategy.”

Radoslav Milanov, Head of Casino at alphawin, said: “Our mission is to provide players with a complete gaming experience and access to top-quality content. Partnering with Yggdrasil is a natural fit with that ambition.”