ESA Gaming expands European presence with NetBet collaboration

Innovative games provider ESA Gaming has signed a major deal with leading regional operator, NetBet, further expanding the reach of its EasySwipe™ portfolio across multiple European markets.

The agreement will see NetBet’s customers in Italy, Romania, and MGA licensed jurisdictions gain access to ESA Gaming’s extensive EasySwipe™ portfolio, including its latest releases, Fruitbloxx and Pirate Mine, alongside the suppliers thirteen additional high-quality titles.

Founded in 2006, NetBet offers both online casino and sports betting for its players across the globe, including Lotto, Live Casino, and Poker products, and has quickly evolved into one of the world’s favourite online gaming brands.

NetBet is set to enhance its current offering by utilising the portfolio’s cross-sell opportunities, which is proven to increase player engagement and add revenue without cannibalisation.

The expanding EasySwipe™ selection of games integrates seamlessly into a sportsbook or gaming site, providing super-fast performance and open sessions that allow players to swipe in and out with ease.

The collaboration arrives amidst ESA Gaming’s 2023 content roll-out, which will see the supplier extensively grow its non-traditional content offering, spearheaded by its newly appointed Head of Games Production, Josefin Uppeke.

In addition, the company plans to substantially expand its global reach, currently holding certifications in Portugal, Italy, Colombia, Denmark, and Sweden, as well as an MGA, Greek and Romanian supplier licence with further expansion expected in 2023.

Thomas Smallwood, head of marketing at ESA Gaming, said: “Our partnership with NetBet marks a significant milestone for ESA Gaming as we expand the reach of our content across regulated markets. We are thrilled to be working with such a well-respected operator and look forward to delivering our engaging content to their players.

“This collaboration is a testament to our commitment to providing innovative non-traditional games to our partners and we are excited about the opportunities it presents for both companies.”

Claudia Georgevici, PR manager at NetBet Group, said: “We are always looking for new and exciting content to offer our players, and our partnership with ESA Gaming allows us to do just that. We are delighted to have access to their EasySwipe™ portfolio, which includes a range of high-quality, mobile-first games that are sure to be a hit with our customers.”