Michael Holm, a leading figure in the iGaming sector with over 15 years of experience, has been appointed as the new affiliate director at Esports Technologies, a global company providing advanced esports wagering products and technology.
In his new position, Mr Holm will be tasked with streamlining the Esports Technologies affiliate platform and leveraging a network of affiliate partners, bolstering a consistent level of performance across multiple markets and across a wide range of products such as esports, sportsbook, casino and ‘Play for Fun’ games.
He began his iGaming career in 2004 as a poker affiliate before becoming an operator executive in 2010.
Since then, he has headed up the affiliate departments for some of the industry’s leading brands including Redbet, Evoke Gaming and Twin Casino, creating and managing award-winning Affiliate Programs.
Celebrating his appointment, Mr Holm said: “After 15 plus years in iGaming affiliation I’m absolutely thrilled to move into the fast-growing esports market with a company as dynamic as Esports Technologies.
“This sector is going through an exciting period and I’m looking forward to working with my new team and building the ultimate affiliate product for the sector.”
Welcoming him, Mark Thorne, CMO at Esports Technologies said, “I’ve had the great pleasure of working with Michael on a number of occasions over the last seven years and his knowledge and understanding of the affiliate market is unparalleled, as is his reputation amongst affiliate partners.
“As we continue to look at expanding Esports Technologies’ product offering, [Mr Holm] is not only an excellent fit but is also perfectly placed to help us pioneer our affiliate model for esports and our business as a whole as we embark on a period of expansion and development”.
His appointment marks the second senior appointment at Esports Technologies in as many months, with the company also having announced the appointment of Mr Thorne in June.
Outside of the expansion of its senior leadership team, another exciting development at the company is its upcoming opening of a Malta office.
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He will help support the handover to Platform & Sportsbook CEO Richard Carter and provide ongoing support to the board of directors until the year end
Award-winning provider makes key hire to boost expansion
The agreement will see a number of next-generation sports betting games made available to operators via iGaming Deck powered by iGP