GiG extends partnership with Malta-based Avento Group for compliance product

Gaming Innovation Group (GiG) has announced an extension of its agreement with Malta-based operator Avento Group, for the provision of its automated marketing compliance tool, GiG Comply, for a further two years.

GiG's automated marketing compliance solution allows operators to scan web pages for content, links and iGaming code red words. The rules engine based software analyses snapshots from advertising campaigns, providing operators with reports of the content, which is being used to promote their brands.

The agreement was welcomed by Jonas Warrer, CMO at GiG, who said: “It makes us very happy to start the new year re-signing our existing agreement with Avento Group. As new markets continue to regulate, there is an increased need for operators to ensure they comply with the ever-changing regulations in all jurisdictions they operate.

"It makes us very proud to have a young and innovative partner like the Avento group, which values the importance of creating a safer and more sustainable gaming environment and continues to place trust in GiG Comply."

The company added that the excitement of entering more markets has seen more operators invest in compliance software like GiG Comply, to ensure they are fully compliant in multiple jurisdictions with the "ever-changing regulatory landscape."

Avento Group's compliance team added: “We are super delighted to continue our agreement with GiG Comply. This shall continue to ensure our commitment at being a fully compliant company within the industry thanks to GiG Comply.”

Indeed, Avento Group is said to place responsible gaming at the heart of its business. Extending the partnership with GiG, allows the operator to make sure the business remains in control of its marketing compliance by ensuring affiliates are fully aligned with the brand guidelines and responsible gaming requirements.