Malta-based iGaming technology company Gaming Innovation Group (GiG) has signed an agreement with UK gambling website Novibet. The new deal covers the provision of GiG Comply, GiG’s automated affiliate marketing compliance screening tool.
GIG Comply is a compliance tool that monitors advertising partners towards regulatory bodies in multiple jurisdictions.
GiG Comply is supporting Novibet to meet heightened advertising criteria in regulated markets and multiple jurisdictions including the UK and European markets. This means Novibet can further protect its brand online in a constantly changing environment, helping them stay compliant and responsible.
International affiliate manager of Novibet, George Gerakanakis remarked that “we are looking forward to working with the GiG Comply product to reinforce Novibet’s existing compliance processes. This partnership will help Novibet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”
“We are happy to have partnered with Novibet, it’s always a proud moment for us when we add a new partner to our growing list of partners for GiG Comply. It’s great to see an innovative operator like Novibet place marketing compliance at the forefront of their business strategy, we look forward to supporting them in creating a safer gaming environment for their players” commented Jonas Warrer, managing director of GiG Media.
Founded in 2012, Gaming Innovation Group Inc. is a technology company providing products and services throughout the ecosystem of the iGaming industry.
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