iGaming technology provider Gaming Innovation Group (GiG) has signed an agreement with international gaming operator Betway for the provision of its automated marketing compliance tool, GiG Comply.
The company’s self-service marketing compliance solution can be tailored to cover market-specific legislation and advertising standards, allowing operators to ensure that affiliates are aligned with their brand’s marketing message.
With the product, Betway will be able to set up a bespoke criteria and checklist parameters to scan and check thousands of web pages for content including iGaming ‘code red words’, links and regulatory requirements.
GiG expects this to not only help Betway to ensure that they remain proactive with their marketing efforts, but will also provide confidence that affiliates are aligned with their brand and that responsible gaming measures are visible on relevant pages, and that terms and conditions are correct and up to date.
Jonas Warrer, CMO at GiG welcomed the deal, saying: “It’s great to see an industry leader such as Betway place trust in our compliance software to help them ensure that they continue to create a safer, responsible gaming environment for their end-users.
“We look forward to working with our new partner in helping to strengthen their marketing compliance efforts with GiG Comply.”
Similarly, Paul Adkins, marketing and operations director at Betway said: “Responsibility is at the heart of everything we do at Betway, we’re delighted to partner with GiG and use their innovative compliance solution for our marketing messages.”
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