iGP launches digital lottery product to expand B2B offering

Malta-based iGaming Platform (iGP), a provider of innovative iGaming solutions, has introduced a new lottery solution, adding a secondary lottery and raffle vertical to its portfolio.

iGaming Lottery allows players to place bets on the outcomes of more than 70 international draw-based games, including Powerball, EuroMillions, Mega Millions and El Gordo. It uses a secondary lottery model, meaning players do not purchase official tickets but instead bet on the results, with payouts insured up to €100 million per claim.

The solution supports both fiat and cryptocurrency play and can be integrated into operators’ existing offerings via a single API, with go-live timelines starting from four to six weeks. Features include raffles, instant wins, seasonal prize events, branded custom draws, jackpot widgets, gamified campaign templates, countdown timers, group play functionality and CRM-ready automation flows.

iGaming Lottery is the second new product iGP has launched in the past two years, following the rollout of iGaming Deck, its content aggregation platform. The addition of a lottery vertical marks a further step in the company’s strategy to broaden its B2B product suite across platform, aggregator, turnkey, retail, crypto, and now lottery.

iGP said operators using the new solution will retain control over pricing, branding, and engagement tools, while the company manages technology, compliance, underwriting, and back-office processes.

Commenting on the launch, Chief Product Officer Dirk Camilleri said:
“In a market saturated with content, operators need products that deliver real commercial impact. At iGP, the teams are built to design with speed, flexibility, and scale in mind so operators can launch, adapt, and grow without friction.”

He continued: “iGP Lottery is a clear example of that philosophy in action - a profitable, in-house vertical that allows operators to cross sell seamlessly and unlock new revenue streams. It’s another step in our commitment to building products that drive immediate value and strengthen long-term growth for our partners.”

CEO Jovana Popović Čanaki said:
"iGP has undergone a significant transformation in the past two years and we are reshaping the business for sustainable long-term growth. The successful launch of iGaming Lottery shows how far we have come in reshaping iGP.

iGP was founded in 2016 and today employs over 200 staff worldwide. Its portfolio includes iGaming Platform, iGaming Deck, and now iGaming Lottery, alongside crypto and turnkey solutions.