Kindred expands Arizona retail footprint with Turf Paradise partnership

Kindred Group plc has announced a new partnership with thoroughbred and quarter horse racetrack Turf Paradise, which is expected to see it grow the exposure of its Unibet sportsbook brand in Arizona.

It comes after the launch of Unibet's first retail sportsbook lounge in Arizona at Paradise Casino in Yuma in recent months, following which the operator and its partners have been awarded nine Limited Event Wagering Operator licences.

This means that Unibet will be able to conduct event wagering in the following locations: Turf Paradise, Brookside II, Charley's Sports Grill, Gallagher's 16th, Gallagher’s Baseline, Harold's, R.T. O'Sullivan, Boston's Bar and Midtown Tavern.

Online gambling is not yet legal in Arizona, but should the state move to regulate the industry in the future, Kindred and Unibet's strong presence in the state is likely to give any iGaming offering introduced by the firm a strong boost.

“Being awarded nine of the ten LEWO licenses is a great outcome for Kindred, Turf Paradise and our partners in the State. This is a great opportunity for Kindred Group to expand the Unibet brand in Arizona and build on the early success in the State,” said Manuel Stan, SVP North America, Kindred Group. 

“Over the next few months, we will work closely with our partners to prepare the launches in the different locations and are excited to be able to bring our best-in-class product to more customers in Arizona”, he concluded.