Bragg Gaming Group, a global iGaming technology and content provider based in Malta, on Wednesday announced that it has appointed Lara Falzon, an accomplished iGaming executive and member of the company’s board of directors since 1st March 2021, to the new position of president and chief operating officer.
Ms Falzon brings more than 10 years of industry experience to the new role, including a significant track record of managing and structuring several multi-billion-dollar gaming transactions.
As COO, Ms Falzon will be responsible for the primary oversight of the Company’s day-to-day operational performance and will help guide the ongoing execution of Bragg’s growth-focused strategies. She will also be responsible for fostering company-wide success-oriented accountability.
Commenting on Ms Falzon’s appointment, Bragg’s Interim CEO and chairman of the board, Paul Godfrey, said, “Lara’s skill set and significant gaming industry accomplishments will serve to drive further improvements in our day-to-day operations, continued progress against our strategic initiatives, and overall financial growth. We look forward to benefiting from her oversight and guidance of our business practices and objectives as we continue to execute on our global growth strategy.”
“Having evaluated the company’s opportunities and growth strategies since joining the Board, I am excited to take on this day-to-day role to further Bragg’s evolution and operational momentum,” added Ms Falzon.
“As demonstrated by the company’s progress and success with executing on its strategies and initiatives to deliver growing, positive financial performance — including a continued expansion into new markets and focus on offering high-performing internal and external iGaming content — Bragg has already established a platform to deliver consistent growth and the creation of shareholder value. I look forward to contributing to our long-term success.”
Ms Falzon brings significant gaming industry expertise to her new role. Ms Falzon previously served as Operational CFO of NetEnt and CFO at Red Tiger Gaming. As CFO of casino software provider Red Tiger Gaming, she navigated its sale to NetEnt AB for over US$315 million. She also played an integral role in the sale of NetEnt to the world’s leading live casino company, Evolution Gaming (now Evolution), for US$2.1 billion. She also served as Group CFO at Evoke Gaming Ltd. and Group Financial Controller at King, creator of the Candy Crush franchise. Ms Falzon is a member of the Association of Chartered Accountants.
Lara Falzon / LinkedIn Photo
Earlier this month, it emerged that Hero Gaming cut its workforce by around 60, either through redundancy or resignation
The Malta-based company has launched two new casinos via its White Label Solutions
The decision was taken in consultation with Belgium’s Minister of Finance, Vincent Van Peteghem