Lotte Kempe has been appointed to the role of CEO at Affiliate Alliance.
She has been with the Malta-based marketing firm for the past year and a half, and she served as the company’s chief commercial officer for the past five months.
Prior to joining the company, she worked as a search engine optimiser for a marketing company, head of casino for an online entertainment network, and as an SEO specialist.
“I’m incredibly proud to officially step into the role of CEO at Affiliate Alliance,” she said. “This is a very special milestone for me. I’ve been part of building Affiliate Alliance from the beginning, and seeing what we’ve created and how much we’ve grown in such a short time makes this next step even more meaningful.”
She said that her role evolved alongside the business, from building partnerships and driving commercial growth to becoming increasingly involved in the overall strategy and direction of the company.
“I’m incredibly grateful for the people and partners who have believed in what we’re building, grown alongside us and been part of the journey so far. There’s still so much we want to achieve, and I’m very excited to lead Affiliate Alliance into its next chapter.”
He has more than 15 years of experience in human resources and talent acquisition
She is the first person at DAZN Bet dedicated exclusively to brand and communications
He joined the MGA in 2019 as Senior HR Executive
He has led teams in England, Australia, Curaçao and The Bahamas
She joins the iGaming Marketing company after three years at Neatplay