Sarah Stellini appointed BetanzaLab’s new Chief Marketing Officer

iGaming executive Sarah Stellini has joined BetanzaLab as Chief Marketing Officer, taking on responsibility for building a centralised marketing function serving multiple brands and markets globally.

Ms Stellini announced the move after closing a three-year chapter at Neatplay, where she served as Chief Commercial Officer.

Reflecting on her time with the company, Ms Stellini said the team had grown brands and entered new markets, while navigating challenging periods along the way.

She will now turn her attention to building BetanzaLab’s marketing operation from the ground up.

“Next up, I'm joining BetanzaLab as Chief Marketing Officer, to build a state-of-the-art marketing team. One central function servicing several brands and markets globally,” she said.

Describing the opportunity as the type of project she has “wanted to do from the ground up for a long time”, Ms Stellini said she is “genuinely excited (and a little scared)” about the new challenge.

Ms Stellini previously spent around four years at Betsson Group, beginning in 2016 and holding positions including E-commerce Manager, Global Conversion Optimisation Manager and Head of Growth Optimisation.

Her career has also included a stint at Catena Media, before returning to Betsson Group for a further two years.

She later joined Hero Gaming, where she held senior leadership positions including Commercial Director and CEO, before moving to Neatplay.