sweden

Casino and sportsbook platform provider Soft2Bet has introduced its well-received casino and sportsbook Betinia to the fast-developing Swedish market, allowing the company to expand in Sweden.

Thanks to the exciting Betinia brand, players in Sweden will gain access to more than 3,000 online slots, jackpots, table and live casino games from some of the most influential providers including Play’n GO, Netent, Evolution, and others.

In addition to casino games, the brand also offers a high-quality live sports and pre-match offering, as well as virtual betting for a variety of events, making Betinia a strong choice for customers.

Having established Betinia as a successful brand in Malta Gaming Authority (MGA) markets, the latest deal will allow Soft2Bet to expand its reach in Sweden, with the company eager to grow in a territory that holds a vast amount of potential.

Boris Chaikin, CEO at Soft2Bet, said: “With Soft2Bet already accustomed to the Swedish market, it feels like a reliable yet effective step to expand further into the territory.

“We look forward to greeting Swedish players to Betinia and for them to enjoy the same experience that has seen us become a leader in the highly competitive MGA market.”

Continue Reading

Antonia Svensson appointed as Chief Commercial Officer at Relax Gaming

15 September 2025
by Adel Montanaro

She brings more than 13 years of industry experience to the role, having held senior positions across payments, content supply and operations

Stefan Bomhard appointed as Independent Non-Executive Director at Flutter Entertainment

15 September 2025
by Adel Montanaro

He brings with him a wealth of international business expertise, having held senior leadership roles across some of the world’s most recognised consumer brands

Simon Field appointed as Managing Director at Yolo Group’s Live88

12 September 2025
by Adel Montanaro

Live88 sits within Yolo Group’s portfolio of B2B brands, alongside Hub88, OneTouch and Odds88

Tipico completes acquisition of ADMIRAL Austria from NOVOMATIC

9 September 2025
by Robert Fenech

The acquisition represents a strategic milestone for Tipico, enabling the company to expand its Austrian presence while broadening its digital portfolio

See more