Aspire’s Pariplay partners with ‘innovative and up-and-coming’ The Mill Adventure

Leading aggregator and content provider Pariplay, owned by Aspire Global Ltd, has announced its signing of a distribution deal with "innovative and up-and-coming" Malta-based platform The Mill Adventure (TMA).

Via the Fusion platform, TMA will gain access to Pariplay's proprietary titles as well as thousands of games from some of the industry's most sought-after studios.

The platform also comes with a range of conversion, retention and tool mechanics that aim to help operators engage players and maximise entertainment value.

The deal was celebrated by executives at both companies.

On the part of Pariplay, VP of sales Andrew Maclean commented: "We are very excited to be partnering closely with The Mill Adventure.

"Their innovative use of the power of AI, automation, and flexibility in providing a complete gaming solution to their customers adds real value and we look forward to introducing our content to their players and growing our presence."

Similarly, Bjørnar Heggernes, head of casino at TMA declared that through the deal the company will gain access to an "unparalleled number of grames and proven content" for its white label brands and the independent operators using the platform.

"Our integration with Pariplay is nearly complete and we look forward to launching the first brands with their own games and third-party content within this quarter", he added.

TMA provides a complete gaming platform, including licences and operations, for rapid deployment and success in the iGaming space.

The company is respected for its innovative ideas and constant pushing of boundaries. The company is guided by a passion for invention, operational excellence, and commitment to improve existing inefficient processes.