BetGames reinforces Latin American foothold with Salsa Technology

BetGames, the leading live dealer and betting games supplier, has continued its ambitious growth plans by signing a content partnership with leading B2B company, Salsa Technology.

Salsa Technology is one of the most popular technology developers in Latin America, where it develops customised solutions for iGaming companies across the region. The company’s Salsa Omni, Salsa Studio and Salsa Gator are certified across multiple key jurisdictions, including Mexico and Colombia.

The latest deal will see BetGames offer all of its popular games to several markets in Latin America, including Colombia and Mexico, and is expected to prove a key asset for the provider. 

Additionally, the partnership is expected to be enhanced with multichannel plans in the pipeline, which will see the collaboration expand across desktop, mobile and retail. 

The announcement follows several key developments for Betgames, which saw the studio undergo a significant rebrand in recent months, as well as launch its hugely impressive Lotto Reloaded series early in the year. 

Commenting on its latest agreement with Salsa Technology, BetGames’ COO Aiste Garneviciene said: “We are delighted to announce our latest partnership with Salsa Technology, a leading and popular technology developer situated at the centre of the booming LatAm market. 

“Striking a deal with a company well positioned in a market like LatAm is great news for us and our partners. With a full integration, players can now enjoy our industry-leading fixed-odds betting games in the continent's key regulated markets."

COO at Salsa Technology, Alberto Alfieri added: "BetGames has curated a superb portfolio of games that we feel will fit perfectly within our Salsa Gator. We’re always looking to enhance our iGaming offering and we cannot wait to start seeing results now the integration work is done.”