Deal signature

BeyondPlay has been acquired by FanDuel – the operator behind the leading sportsbook and iGaming brand in the US, and part of Flutter Entertainment, the world’s leading sports betting and iGaming company.

The sale will see BeyondPlay become part of FanDuel Casino – FanDuel’s leading iGaming brand – with a focus on product development and innovation.

BeyondPlay is a B2B technology venture offering next generation iGaming software which focuses on player engagement. The company currently provides two flagship products – a Jackpot Management System offering content-agnostic and highly customizable jackpot campaigns, and a Multiplayer Software that allows multiple users to participate in the same casino game sessions, pool their stakes and share their entertainment experience.

The strategic acquisition of BeyondPlay will further enhance FanDuel’s iGaming offer, particularly with the addition of market-proven, best-in-class jackpot technology and innovative multiplayer software capabilities. FanDuel Casino has quickly become the number-two iGaming brand in the US, growing its share of the market to 26 per cent in Q4 2023, which was up five per cent year-on-year.

This is the latest impressive milestone in BeyondPlay’s short history, having been founded by Karolina Pelc in 2021. Since then, BeyondPlay has added a number of well-known gaming customers; secured funding from leading industry venture capitalists, entrepreneurs and investors; partnered with leading game studios; and successfully obtained supplier operating licenses in key regulated jurisdictions, including the UK, Malta, Ontario (Canada), and Sweden.

Karolina Pelc, CEO at BeyondPlay, said: “As a founder, witnessing the journey of our start-up from its humble beginnings to becoming part of the world’s leading online sports betting and iGaming company is an incredibly gratifying experience. This acquisition validates the hard work and dedication of our team and the vision behind our products. We are excited to join forces with FanDuel Casino to amplify the impact of our technology on a global scale. This milestone marks not just the culmination of our tireless efforts, but the beginning of an exciting new chapter.”

Commenting on the acquisition, Asif Noifeld, managing director at FanDuel Casino, said: “I’m absolutely delighted with the acquisition of BeyondPlay. Our US strategy is about investing to win, and continuously improving our iGaming proposition for our customers is a key part of that. This acquisition further strengthens FanDuel Casino’s leading customer experience, by adding BeyondPlay’s best-in-class jackpots and multiplayer technology. We’re also excited to welcome their experienced team to FanDuel and look forward to working together to continue to grow our rising share of the US iGaming market.”

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