Gameday Group acquired by Cherry With Friends AB

Gameday Group’s acquisition by Sweden-based Cherry With Friends AB has been finalised, after a majority of its shareholders accepted the Swedish iGaming firm's “mix-and-match-offer” for Gameday Group’s entire issued share capital back in November.

The completion of the transaction was announced by Gameday Group’s St Julian’s-based subsidiary, Together Gaming Solutions plc, on Sunday.

Together Gaming’s Board of Directors had anticipated that should the move materialise, it would have an “overall positive effect” on the company.

In Sunday’s update, Together Gaming stated that all conditions precedent to the transaction were satisfied and it was successfully concluded.

Following the move, Gameday Group’s shares are now held by Cherry With Friends (99.99 per cent of shares) and its CEO Aron Egfors (holding one share).

Founded in 2019, Cherry With Friends seeks to invest in growing, stable, and high-quality companies with a presence in the markets they operate in, acting as a long-term investor. The company’s primary commitment as at the time of writing is Cherry Spelglädje AB, a casino company whose origins date back to 1963.

Gameday Group is the majority shareholder of Together Gaming, a cloud-based platform solution that powers a number of iGaming brands. The platform aims to provide the technical foundation required by iGaming operators to launch and operate their business from anywhere in the world.