Kindred harmful revenue share holds steady at 3.3% in Q2

Malta-headquartered Kindred Group on Wednesday reported a year-on-year decline in the percentage of revenue it determined to stem from harmful gambling during the second quarter of 2022. When compared to Q1 2022, however, the revenue share remained the same at 3.3 per cent.

Q2 refers to the 90-day rolling period from 21st March to 16th June. When compared to the same period in 2021, Kindred registered a 4.3 per cent share of revenue from harmful gambling, marking a one percentage point drop year-on-year.

Additionally, Kindred noted that the percentage of high-risk customers who displayed an improvement in their play following intervention from the operator reached 84.7 per cent, compared to 76.6 per cent last year, and 83.1 per cent in Q1 of this year. Kindred said its interventions for Q2 2022 were more focused on the younger demographics (18-25), yielding improved results.

According to research, this demographic group is at a higher risk financially and is more prone to addiction. Therefore, Kindred took the decision in 2021 to implement a tailored approach to de-risk customers that are between 18 and 25 years of age, in a more personalised and risk averse manner, by implementing dedicated limits and personalised humanistic interventions. In addition, Kindred’s Responsible Gambling Analysts takes a more cautious approach when managing customers in this demographic group.

Kindred has partnered with Quitgamble.com to promote their online community for people who want to stop gambling addiction. Partnerships are a key part of Kindred’s Journey towards zero revenue from harmful gambling, as the ambition is only achievable with further collaboration between industry, regulators, researchers, and other key stakeholder groups, the company said.

“Even though the share from high-risk players is flat between the first and second quarter, it is good to see an increase in the improvement effect after interventions which validates our early intervention approach. However, we still have work to do to further decrease the number towards our ambition of zero per cent revenue generated from harmful gambling”, says Henrik Tjärnström, CEO of Kindred Group.

”Our focus continues to be on increasing efficiency and speed in detecting and engaging with customers at risk, as we know early intervention is critical in preventing a harmful behaviour. We believe that in order to achieve the best possible approach to reducing harmful gambling, we need to collaborate with different stakeholders across our industry. For this reason, we are pleased to be promoting QuitGamble.com to provide additional support to those in need”, concludes Tjärnström.

”QuitGamble.com is an online platform for those who want to stop gambling. We support people with gambling problems through our community, video courses, mobile apps, guides, and a self-assessment test. We are proud of the collaboration with Kindred. It’s a quality assurance, and the collaboration will help us to support more people”, says Anders Bergman, founder of QuitGamble.com.