Malta-headquartered Playson agrees content integration deal with SkyWind Group

Fast-growing digital entertainment supplier Playson, which is headquartered in Sliema, Malta, has reached an agreement to supply the SkyWind Group with its popular collection of casino games.

The latest partnership sees Playson integrate its exciting portfolio onto SkyWind’s 360 platform, allowing more players to access popular titles Lions Gems: Hold and Win, Burning Fortunator and Joker’s Coins: Hold and Win.

Thanks to the latest deal, Playson can further distribute its titles to Romanian brands such as Princess Casino, Luck.com and Magnum.com, allowing the company to expand in the regulated market that remains a crucial jurisdiction.

Summarised in Playson’s invigorated brand identity, the current collaboration emphasises the supplier’s enhanced aspirations to deliver popular titles and promotional tools to more people across the globe.

Blanka Homor, sales director at Playson, said: “We’re delighted to announce our latest partnership with the SkyWind Group, a prominent platform supplier within Romania’s regulated market.

“The current deal will bring our popular titles to more players across Romania, giving us the opportunity to deliver exciting content to a broader range of slots fans.”

Daniela Asaftei, head of CRM at SkyWind Group, added: “We’re pleased to have Playson’s popular games on our platform, as the company has built a reputation for producing amazing content.

“We are confident that the supplier’s titles will appeal to our player base and generate impressive engagement and retention rates.”