Altenar sparks sportsbook deal in Latin America with Playbonds

Sportsbook and iGaming software provider Altenar has increased its LatAm market presence after announcing an agreement with operator Playbonds.

The new partnership will see Altenar provide its world-class sportsbook and state-of-the-art interactive software to Playbonds. The deal encompasses online with the potential to integrate Altenar’s award-winning retail channel in the future.

Initially set to focus on specific LatAm markets, Altenar and Playbonds expect to grow the partnership further across the continent following its initial commercial success.  

Launched in 2011, Playbonds has established itself as one of LatAm’s most experienced online operators, with over a decade of operations, as well as being one of the most highly-regarded brands on the continent.

With the deal now live, Playbonds will be set to greatly boost its sports betting offering via Altenar’s comprehensive selection of pre-match and live odds, covering LatAm and global sports, including soccer, basketball, volleyball and horse racing.

Commenting on the deal, Antonino Barra, head of sales at Altenar, said: “We are thrilled to expand further into LatAm’s market and delighted to partner with Playbonds and provide them with our unique and innovative sportsbook.

“To have the opportunity to launch with one of the region’s leading operators is a real coup for us and we are sure this will extend our footprint in LatAm as we move further into 2023.”

Pablo Bonifacich, CTO at Playbrands Group, added: “To bring sports betting to our LatAm players is a huge moment for us and to form an agreement with one of the world’s best sportsbooks is a massive landmark for Playbonds.”

“We have over a decade’s experience and have become one of the leading operators in the region so this new arrangement will be hugely beneficial to us and Altenar.”

Altenar has received sustained recognition with multiple award wins in in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards. 

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.