AvatarUX appoints Nicola Longmuir as CEO to accelerate growth strategy

Slots supplier AvatarUX has appointed Nicola Longmuir as its new CEO as the rapidly growing studio continues to make strides in the global iGaming space.  

Ms Longmuir joins AvatarUX from Push Gaming where she held the role of chief commercial officer and she will also utilise over 15 years of industry experience gained from pivotal roles with Sky Betting & Gaming, Betfair, Ladbrokes Coral and Gaming Realms.  

The new appointment marks an exciting time of expansion for AvatarUX and her proven track record of establishing and scaling B2B businesses in the iGaming industry will be crucial as the studio enters the next stage of its growth trajectory and accelerates its product strategy.

AvatarUX has achieved great success over the last few years with its unique and thrilling PopWins™ mechanic gaining fans worldwide as it significantly increases the player experience with its fresh take on tumbling wins.

The company is set to further strengthen its team in 2022 to substantially boost its product portfolio as well as its distribution across numerous global markets. 

Marcus Honney, managing director at AvatarUX, welcomed the latest addition, saying: “We are thrilled to have Nicola join us at AvatarUX to drive our product growth and strategy to the next level, which we are more than ready for. 

“Nicola has extensive knowledge of the gaming industry and has played a crucial part in the achievements of the companies she has worked for in the past and will be an extremely valuable addition to our senior team. We would like to wish her a very warm welcome to AvatarUX.”

The new CEO said: “I truly love the dynamic and fast-paced nature of the iGaming industry and AvatarUX is a perfect representation of what makes it so great. Its quality product offering and innovative PopWins mechanic coupled with a very talented team was something I wanted to be a part of, so I’m excited about this opportunity. 

“I look forward to building on AvatarUX’s exceptional reputation and success and to continue to disrupt the industry further.”