Malta-based Altenar appoints Charlie Williams as commercial director

Sportsbook and iGaming software supplier Altenar has "expanded its global standing" with the appointment of Charlie Williams as commercial director.

Charlie brings a wealth of experience to the position, with Altenar’s latest hire reflecting its ambitious plans for further global expansion.

At Altenar, he will oversee the sportsbook provider’s commercial strategy, encompassing the company’s specific regional tactics for marketing, lead generation, sales management, and strategic partnerships.

As part of his new role, Charlie is tasked with promoting and expanding the company’s commercial activity to increase revenue generation, market share, and deliver sustainable growth.

Bringing a wealth of experience to the role, he has led two successful exits in the software industry, as well as holding senior commercial and operational leadership positions at various B2B iGaming suppliers.

He has also founded a successful consultancy firm focusing on C-Level advisory to take a business vision into financial realisation.

Commenting on the new appointment, Dinos Stranomitis, COO and co-founder at Altenar, said: “I am delighted to welcome Charlie to Altenar and I am sure he will prove to be a great asset within the role of commercial director.

“Charlie has an entrepreneurial mindset and strong leadership skills. Being a creative strategist with excellent organisational abilities, I’m sure he will be able to connect the team at all levels to increase performance.

“His expertise and background across multiple roles will no doubt stand us in good stead globally and will strengthen our outreach as a leading sportsbook across a variety of markets.”

On his part, Charlie commented: “I’m looking forward to getting started at Altenar and we have plenty of exciting plans ahead.

“We will maintain our global focus with continued efforts in fortifying our strong performance in Europe and LatAm, while also increasing penetration in the UK, Nordics, and North American regions.

“Our primary objective is to pursue business in regulated markets, while also supporting our growth in newly regulated jurisdictions.

“I’m also sure that we will also be exploring plenty more of the African market through potential strategic partnerships.”

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators. 

The supplier has received sustained recognition with multiple award wins in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.