Malta-based Gentoo Media announces two additions to senior leadership team

Gentoo Media, a leading affiliate marketing firm in the iGaming sector, has announced two significant additions to its senior leadership team: A Chief Sales Officer and a Chief Technology Officer. These appointments are part of the company’s broader strategy to scale operations and improve technological capabilities.

Micha Leth Hellerøe, the newly appointed Chief Sales Officer, has worked at Gentoo since 2017, mainly focusing investing in people through skill development, empowering leaders, enriching the employee journey, and optimising how the organization works.

Now she will be focused on maintaining consistency and cultivating a strong culture to enable sustained long-term growth.

“Over the past 18 months, we’ve built a strong foundation for the People function. It gives us the credibility to scale, move faster and align our people strategy with the business,” Ms Hellerøe said.

She continued: “Bringing the People function into the executive team signals a shift. It shows we recognise that performance, engagement and how we show up as an employer aren’t side conversations. They are central to how we build a company that lasts.”

Meanwhile, Dijana Radunovic has been promoted to Senior Director of Sales, after serving seven years of commercial and operational experience in iGaming.

“I’m excited to step into this role and use my experience to strengthen our commercial approach across markets,” Ms Radunovic said, emphasising her intention to “evolve alongside the industry with focus, clarity, and strong relationships at the centre of how we grow.”

With the new appointments, Gentoo latest leadership additions reflect a broader shift toward sharpening its strategic focus and operational execution.

“As the company moves into its next phase of growth and operational discipline, Micha and Dijana bring the kind of leadership that balances strategic clarity with deep operational insight,” the statement read.

“Both step into these roles with a proven record of impact, and their advancement marks the continued strengthening of a leadership team defined by performance and perspective.”

Micha Leth Hellerøe and Dijana Radunovic / LinkedIn