Real Luck Group Ltd and its subsidiary, Luckbox, an award-winning provider of licensed, real money esports and sports betting, has announced its appointment of David Conde as its new head of data.
Mr Conde’s previous roles include at telecommunications company Ericsson and iGaming companies like MoPLay and Gaming1.
He will oversee Luckbox’s business intelligence efforts, including optimising customer acquisitions and retention campaigns.
These, the company says, are key aspects of player market efforts, which are on track to commence by the end of the year.
Real Luck Group Group CEO Thomas Rosander welcomed his appointment, saying: “At Luckbox, we are striving to offer players a 3.0 betting experience and having superior business intelligence is an important part of that, so we are delighted to have David on board with us.
“With sophisticated use of data and AI, we are able to offer each player a highly customised experience, so that everyone feels like a VIP.
“As we strive to build a scalable business to become a dominant player in the space, David is an important addition to the team and his skillset will help us drive revenues through increased conversion on acquisitions and higher customer retention levels.”
Mr Conde said: “The use of data analytics solutions in the iGaming industry is key for optimizing the business.
“We have moved from an environment where a few traditional bookmakers dominated the sports betting and casino scene to a context where the number of competitors makes it impossible to participate without a data-driven approach.”
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He will help support the handover to Platform & Sportsbook CEO Richard Carter and provide ongoing support to the board of directors until the year end
Award-winning provider makes key hire to boost expansion
The agreement will see a number of next-generation sports betting games made available to operators via iGaming Deck powered by iGP